Events & Marketing Community Builder at Gungho

Position Responsibilities
1. Online Community Building
Spearhead GHP’s expat community building strategy and execution. Increase the number of online followers and active users through engaging content and distribution on key social media platforms;
Build and maintain relationships with Gung Ho! mavens and key accounts;
Analyse GHP’s current platforms and propose a social media strategy aimed at the foreign community in Beijing;
Design social media content according to the marketing/event plan and liaise with relevant people and departments;
Actively engage with online followers on social media platforms, using a personal touch;
Research industry online marketing trends and suggest new marketing initiatives;
Nurture relationships with media partners, community partners, and KOLs to increase reach;
Ensure the consistency of the brand’s visual identity, communications, and information across all expat online platforms;
 
2. Brand Ambassadorship
Establish oneself as a key personality of the Gung Ho! brand by embodying its culture and providing a “personal touch” to the customer experience;
Represent Gung Ho! at key media/industry events;
Identify new sales and partnership opportunities;
Establish and nurture relationships with expat KOLs, Media, Bloggers;
Establish and nurture relationships with other like-minded community partners (e.g. social enterprises, NGOs);
Spend adequate time “working the floor” in-store and during Gung Ho events to become a recognized “face” of the brand;

3. Foreign customer relations management
Manage foreign customer communications on all online platforms (internal, external) and telephone to ensure positive guest experience and smooth resolution of complaints;
Continually review and improve all expat ordering platforms;
Work closely with the operations team to resolve any expat customer issues/complaints;
Maintain accurate customer feedback/complaints log. Analyse customer wants and needs. Report findings to relevant departments;
Manage, monitor and respond to comments and inquiries on all foreigner-facing social media platforms;
Update and revise customer relations systems and manuals;
Call a set number of existing delivery customers every month to seek feedback, show appreciation and, if relevant, update on Gung Ho news;
Assist team with the English-speaking helpline;
Manage the hello@gunghopizza.com email;
 
4. Events Management
Work collaboratively with the operations teams, marketing teams and 3rd party partners, to create, promote and execute impactful O2O events;
Assist the Marketing Manager and offline Community Manager in O2O event delivery from conceptualization to execution;
Nurture relationships and maintain effective communications with event partners and sponsors;
Maintain effective communications with relevant internal teams. Develop and apply event management SOPs;
Research cross-industry O2O trends and propose new marketing initiatives;
Carry out post-event feedback surveys when applicable;

5. Data Analysis
Gather and analyze relevant customer and financial data to understand project impact and ROI, adjusting strategy and tactics accordingly;
Become familiar with relevant databases/platforms/”backend” systems;
Be capable of gathering, analyzing and utilizing key data to make informed decisions/set accurate plans;
Use metrics to measure and report on project impacts and ROI;
Set and manage budget forecasts, timely reporting results and amendments;
 
Position Requirements
Excellent communicator with an outgoing personality;
A Gung Ho! attitude, ability to work independently with minimal supervision;
Entrepreneurial spirit with strong initiative;
Problem-solving aptitude;
Ability to work in cross-cultural teams with strong collaborative skills;
Strong understanding of foreign social media platforms and tools;
Keen interest in sustainability initiatives and innovations;
Holds a University Degree or equivalent;
Fluent in English with a good level of Chinese;
Experience with Chinese social media tools a plus;
Please send your CV to sam.w@jingjobs.com & state clearly in your email the position title you are applying to.

 

中国北京北京市区Beijing 地图

招聘负责人姓名：Sam